After doing the exercise in class the other day my attention was drawn to the fact that Aristotle's ideas of Rhetoric and Poetics are used as almost a standard in todays narratives and advertisements. I started to look at many example and was able to apply Aristotle's concepts to most things that I came in contact with. I looked at a piece of my own art/advertisement and was able to see many of the aspects. So first I use ethos, at first glance you are able to see that I am indeed on the poster with my Pakistani/Indian boyfriend. I Have a reputation around the school as being passionate in what I do. My boyfriend has a limited reputation because he does not go to school at KCAI but when you look at his picture along with mine you would hope he and I together would be able to create the food of his people in some capacity. I utilize pathos when I use the first and largest sentence on the poster to question the audience about weather or not they are ready to facilitate social justice. In my mind when asked a question like that thoughts and feeling get conjured up about all the helpless feeling you get sitting in some KCAI classes hearing about issues you cannot change. Or images come to mind about all of the social injustices in the world. I use logos by pairing that idea with the idea that you will also receive FREE INDIAN FOOD, One logically can't turn down free indian food if what the alternative is the cafeteria or buying the food yourself!!!
I feel a little uncreative by not coming up with any new tactics for advertisement after all these years that society has used it, But these tactics do seem to work because of our familiarity with them to some degree. In contrast with the last statement it makes me feel happy that human psychology has not changed a lot sense Aristotle, if these uses of Rhetoric and Poetics still work today.
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